Updated September 2024

34 Key Canva Statistics You Need To Know In 2024

Canva, the Australian-based graphic design company, has rapidly emerged as a powerhouse in the realm of content creation, changing the way individuals and businesses approach design tasks.

This article presents a comprehensive list of statistics about Canva, covering its growth, user demographics, and global reach. It explores key data on user numbers, popular tools, and usage trends, offering a clear picture of Canva's impact and significance in the design community.

Canva Statistics

1. Canva Has More Than 175 Million Monthly Users

The Canva community continues to grow around the globe, with 175 million users now reported using the platform at any given time. This major increase in sign-ups is historic, as the company first hit 60 million users in 2021––and doubled that number in less than 1 year…the equivalent of 8 years’ worth of growth in 2023 alone.

2. Canva Users Created 20 Billions Designs Last Year

Canva users around the world were certainly busy last year, surpassing 20 billion design creations on the platform - with more than 6 billion new designs created in 2023 alone. Websites, documents, presentations, videos…that’s the equivalent of 1 million design creations per hour.

3. Canva Has Members In 190 Countries Worldwide

Canva is used by members in over 190 countries, making it not only one of the few websites operated by people in 97% of the world’s nations, but it is also one of the Top 100 Most Visited websites in 61 countries.

4. Canva Was Founded By A Tech-Savvy Trio

The company was founded in Perth, Australia in 2013 by Melanie Perkins (CEO), Cliff Obrecht (COO), and Cameron Adams (CPO). Perkins and Obrecht were married in 2021.

Canva User Statistics

5. Females Make Up The Majority Of Canva’s Monthly Users

According to user insights, Canva tends to attract more female customers than male ones, with 60.35% of Canva users identifying as female and 39.65% as male.

6. More Than Half Of All Canva Users Are Gen Z and Millennials

Canva members between the ages of 18 and 24 make up 24.75% of users, while those between the ages of 25 and 34 account for 30.86% - resulting in 55.61% of total users.

7. Users in the 65+ Bracket Make Up Just 5% Of Canva's Users

Despite an overall healthy number, users 65 years of age and older account for only 4.38% of overall subscribers.

8. 15% Of Canva’s Website Traffic Is From The United States

Traffic from American users accounts for about 14.38% of Canva’s overall traffic share, which is more than 98 million visits per month across all devices. Canva is also popular in Brazil and India, which provides 11.92% and 5.26% of all visits to Canva’s website (and over 681 million visits per month)

9. There Are Over 7 Ways To Subscribe

Canva features multiple pricing tiers, including Canva Free, Canva Pro, Canva Teams, Canva Enterprise, Teachers, Schools and Districts and Canva For Campus.

'Canva Free' is free to use and features 1000 design types and 1+ million templates. 'Canva Pro' subscribers are charged $15 per month or $120 per year and feature the full library of Canva's 100+ million design assets, 1 TB of cloud storage, and more. 'Canva For Teams', at $10 per month, includes the same features as 'Canva Pro' but features more tools and functions designed for collaboration.

10. Over 800,000 Companies Pay For A ‘Canva For Teams’ Subscription

Among Canva’s 170+ million users, it is estimated that there are at least 800,000 teams paying for a ‘Canva for Teams’ subscription.

11. The Canva App Has Been Downloaded 15 Million Times

The Free Canva Mobile App is popular on both iOS and Android. To date, it has been downloaded 15 million times - 5 million on iOS and 10 million on Android - and is available in 101 countries around the world.

12. Canva Users Create 2 Million Designs Per Day On The App

More than 23 designs are created every second on the iPhone and iPad Canva apps. This equates to 82,800 designs per hour and 1,987,200 designs per day.

13. More Than 90% Of Fortune 500 Companies Use Canva

Canva help millions of companies create marketing resources and presentations. Hundreds of companies, including more than 90% of Fortune 500 ones, have used Canva to simplify their internal processes and achieve major cost savings. Examples of companies that are known to use Canva include: Meta, FedEx, Salesforce, L’Oreal, McDonald's, Coca-Cola, Zoom, Nike, Sony, and Danone

14. 53% Of Canva Customers Are In The United States

Canva has users in over 190 countries, but 53% of its paying customers are from the US. The United Kingdom follows with 7%, and other key markets include India, Canada, France, and Australia.

15. Canva Was Named The Best Place To Work For Innovators

In 2023, Canva found itself at the very top of the annual Best Workplaces for Innovators list put out by Fast Company. The popular business magazine cited the new Visual Worksuite, ongoing integration of AI technology, and career advancement opportunities for women as reasons for the rankings.

Canva Growth Statistics

16. Canva's Revenue Increased 7x In 4 Years

Canva's annual recurring revenue reached $2.3 billion in 2024, a sevenfold increase from $325 million in 2020. This rapid growth reflects Canva's successful expansion in both user base and product offerings.

17. Canva Experienced Its First Profitable Year In 2017

Unlike many tech companies, Canva first became profitable early into its operation, where its subscriber base swelled to 294,000 paying users.

18. Canva Now Operates 8 Offices Worldwide

Canva's growing global team is housed in 8 hubs around the world, with locations in Australia, Philippines, United Kingdom, United States, New Zealand, Austria, Czechia, and China.

19. Canva Is Investing Heavily Into Artificial Intelligence

Canva is serious about the future of AI. In 2024 the company bought Leonardo AI for $320 million - Canva are looking to integrate the technology into their Magic Studio offering.

20. Canva Is Australia's Largest Private Technology Company

In 2024, the company was valued at $26 billion, with an annual recurring revenue of $2 billion. This valuation represents 13 times the projected revenue for the year.

21. Canva's Headcount Grew By Over 1,000 Employees Last Year

The Canva team has experienced significant and rapid growth, now exceeding 4,000 employees worldwide, with 1,128 new hires in 2023 alone. To accommodate this expansion, the company also opened new offices in Austin, Melbourne, and London.

22. More Than 500,000 Non-Profits Use Canva

In a continued effort to do as much good as the company can, Canva empowers more than 500,000 global nonprofit companies, many of which use the platform to advance their causes. This marks a 50% increase from 2022 when only 250,000 non-profits were reported to be using Canva.

23. Over 1,000 Apply Every Day To Work At Canva

In 2023, 358,000 people applied for a job at Canva, breaking the previously held record from the year before - that’s averages over 1,000 people submitting resumes every single day.

24. Canva Has Raised $569 Million From 51 Investors

Since 2012, Canva has raised over half-a-billion dollars from investors. In it's most recent Series F, the company received an $8 million investment from Stack Capital Group.

25. Canva Receives 681 Million Website Visitors Per Month

Canva's website is visited hundreds of millions of times every month. The largest traffic share it receives is from the United States, followed by Brazil, Indonesia and Mexico.

26. Canva Has Acquired 9 Companies

Canva has acquired nine businesses over the course of its history, including Zeetings, Pixabay, Pexels, Smartmockups, Kaleido, Flourish, SlidesCarnival, Serif, and Leonardo AI. These acquisitions have strengthened Canva's capabilities across various domains, enhancing its offerings in design, media, and artificial intelligence.

27. Canva Is Building Out One Of The Worlds Largest Content Libraries

Through acquisitions, Canva has shown a clear intent to build one of the largest content libraries in the world. By bringing in a range of assets and tools, they’re positioning themselves as a major resource for creators looking for diverse and accessible design materials.

28. Canva generates over $5,475,000 in daily revenue

Canva's global user base and millions of subscribers have helped drive daily revenue to approximately $5,475,000, totalling $166 million per month.

Canva Design Statistics

29. Canva Has A 10.26% Share In The Graphics Market

Canva holds the fourth-largest market share in the graphics industry, at 10.26%, following Adobe's Photoshop, InDesign, and Illustrator.

30. Canva Has Over 400,000 Design Templates

For users with a ‘Canva Pro’ subscription, there are over 400,000 premium templates, professionally designed. For users with a ‘Canva Free’ account, 250,000 templates are available.

31. Canva Is Available In 47+ Languages

Canva’s translation settings support a vast number of global languages, including Arabic, Bengali, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Marathi, Norwegian, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Spanish, Swedish, Tagalog, Telugu, Thai, Turkish, Ukrainian, Vietnamese and so many more.

32. Over 50 Million Students And Teachers Use Canva For Education

Launched in 2020, Canva For Education is a free design service for K-12 teachers and students looking to create educational templates and tools. Since 2020, its user base has increased exponentially by year: 8 million users in 2020; 25 million users in 2022; and 50 million as of 2023.

33. 1.5 Million People Tuned Into Canva's Design Conference

Canva's design conference, Canva Create, returned in 2023 for its second edition, drawing an audience of 1.5 million people. Viewers tuned in to hear about the platform's latest updates, including new tools and features designed to enhance creativity, streamline workflows, and make design more accessible for everyone.

34. 30.67% of Canva’s Users Are 25-34 Years Old

A recent report showed that 30.67% of Canva users are between the ages of 25 and 34, reflecting the platform's popularity with young professionals and creatives. This age group appreciates Canva's easy-to-use tools and templates that help them quickly create designs for work, social media, and personal projects.

Canva Continues To Operate According To A Simple, Two-Step Ethos

In 2021, co-founder and CEO Melanie Perkins posted an article on Canva’s website, reinforcing the simplicity of her (and her co-founders’) mission for bringing Canva to life––and it remains a guiding principle in everything that Canva does to this day. Step 1: Become one of the most valuable companies in the world (check); and Step 2: Do the most good we can.

Canva is a company that has witnessed significant growth since its inception in 2013. With hundreds of millions of users on the platform around the world, Canva remains a versatile and user-friendly graphic design platform that offers a wide range of tools and templates to create professional-quality designs. If you enjoyed this article, you may also like to read about LinkedIn Statistics.