Updated August 2024

77 Key LinkedIn Statistics You Need To Know In 2024

LinkedIn is a professional networking platform with over 1 billion users worldwide. It stands out as the primary platform for professional networking, job hunting, recruiting & B2B marketing.

LinkedIn has evolved from a simple networking site into a multifaceted platform where professionals connect, people find employment, companies grow their brands, and thought leaders share insights.

LinkedIn Statistics

1. LinkedIn Has Over 1 Billion Users Worldwide

LinkedIn launched in 2003 and by the end of its first month it had 4,500 members. It took the company 14 years to hit 500m users (2017). The next 500 million users joined in just 7 years, leading to a total of 1 billion users in 2024.

2. The Oldest Popular Social Media Platform

LinkedIn launched on May 5th, 2003 making it more than 20 years old. Reid Hoffman published the app just nine months before Mark Zuckerberg launched Facebook. In comparison, Facebook, Instagram, Pinterest, and Snapchat were founded in 2004, 2010, 2010 and 2011 respectively.

3. LinkedIn Has Members In 200 Countries Worldwide

LinkedIn has 225 million users in the US, the highest number for any country on the platform. The remaining 775 million users are distributed globally. India has 135 million users, Brazil 78 million, the UK 40 million, Indonesia 28 million, Canada 24 million, France 31 million, Italy 21 million, and Spain has 20 million.

4. Over 2 Billion Page Interactions Per Week

LinkedIn users generate 2 billion page interactions each week. Businesses share updates, articles, and insights to connect with potential prospects.

LinkedIn User Statistics

5. 13,000 Connections Are Made Per Minute

LinkedIn has become the go-to platform for professional networking. With 13,000 connections made each minute, every 24 hours more than 18 million users connect.

6. Those With 500+ Connections Are 20x More Likely To Be Headhunted

Users with a professional network of at least 500 connections are 20 times more likely to be headhunted by recruiters. This might help explain why so many connections are made every minute on LinkedIn.

7. 70% Of LinkedIn Users Are Hired At A Company Where They Have A Connection

According to a 2017 LinkedIn study 70% were hired at a company they had at least one connection at.

8. 30% Of US Adults Use LinkedIn

Thirty percent of adults in the US have a LinkedIn profile.

9. LinkedIn Is Most Popular Among 30-49 Year-Olds

Fourty percent of 30-49-year-olds use Linkedin compared to 32% of 18-29-year-olds, 31% of 50-64-year-olds and just 12% for those 65+.

10. LinkedIn Experiences Its Highest Usage Rates Among Asian Communities

In the US, 45% of Asian adults use LinkedIn, compared to 20% of White adults, 29% of Black adults, and 23% of Hispanic adults.

11. 53% Of LinkedIn Users Earn $100,000+

The majority of LinkedIn users earn over $100,000 annually. Additionally, 13% earn less than $30,000, 19% earn between $30,000 and $69,999, and 34% earn between $70,000 and $99,999.

12. The Majority Of LinkedIn Users Have Graduated College Or Higher

Well-educated Americans are most likely to use LinkedIn, 53% of LinkedIn users have a college degree or higher. Additionally, 10% of users have only graduated high school or less, while 28% have some college education.

13. The Majority Of LinkedIn Users Have Graduated College Or Higher

Well-educated Americans are most likely to use LinkedIn, 53% of LinkedIn users have a college degree or higher. Additionally, 10% of users have only graduated high school or less, while 28% have some college education.

14. 36% Of LinkedIn Users Live In Suburban Areas

Another US LinkedIn statistic. Approximately one-third of LinkedIn users live in suburban areas, 18% reside in rural areas, and 31% live in urban areas.

15. 34% Of LinkedIn Users Are Democrat Supporters (Or Lean Democratic)

Over one-third of LinkedIn users identify as Democrats, while 29% identify as or lean Republican. More than one-third don't lean towards either of the parties.

16. LinkedIn Receives 1.8 Billion Monthly Website Visitors

As of July 2024, LinkedIn has 1.8 billion site visitors placing it fourth in the world among social media networks behind Facebook, Reddit and Instagram.

17. 9000 Job Applications Per Minute

Every minute, 9,000 job applications are submitted on LinkedIn, which equates to 150 per second. The job portal - known as 'LinkedIn Jobs' was launched in 2005 and has seen a huge uptake among job seekers and employers alike.

18. 7 People Are Hired Every Minute

Every minute seven people are hired through LinkedIn. That equates to more than 10,000 people in 24 hours.

19. 28 Million People Have Added #OpenToWork To Their Profiles

Have you seen the green Open To Work frames? 28 million users have added the frame to their profiles.

20. 16.2% Of LinkedIn Users Access The Site Daily

The number of LinkedIn users logging in daily is ~134 million globally putting LinkedIn in the top 5 social media apps globally.

21. 48.5% Of Users Access The Site Monthly

Roughly 500 million of LinkedIn's 1 billion users access the site at least once a month. These users make up the 1.8 billion page views the website sees each month.

22. 68% Of Users Visit The Site On Mobile Devices

Most of LinkedIn's traffic comes from mobile devices with 30% accessing on desktop and 2% using tablets.

LinkedIn Advertising Statistics

23. LinkedIn is used by 97% Of B2B Marketers

LinkedIn has become the global hub for businesses to connect with each other, which is why so many B2B marketers use the platform.

24. 65% Of All Marketers Use LinkedIn

LinkedIn is the third most popular platform among marketers, with 65% using it. Only Facebook and Instagram have a higher usage rate among marketers.

25. LinkedIn Ads Can Reach 16.7% Of Global Adults

LinkedIn has 1 billion users worldwide. With a global adult population of 6 billion, 16.7% of adults are accessible through LinkedIn.

26. 65% Of Marketing Leaders Have Increased Their LinkedIn Usage This Year

65% of B2B marketers have increased their LinkedIn spending in the past year. For 28%, the budgets have stayed the same, while 6% have decided to decrease their LinkedIn spending.

27. LinkedIn Message Ads Have An Average Open Rate Of 55%

LinkedIn advertising messages can be sent directly to users' inboxes, with an average open rate of 55%. This is significantly higher than the average open rate of ~20% for email marketing.

28. Advertising Earned LinkedIn Up To $6 Billion Last Year

LinkedIn revealed that its recruitment services generated $7 billion in revenue in 2023, while its premium subscription offerings brought in an additional $1.7 billion. The company's third major revenue stream, advertising, is believed to account for a significant portion of the remaining total revenue of $15 billion in 2023.

29. Every Week, 40% Of Users Engage With A LinkedIn Page Organically.

According to LinkedIn's internal data, 40% of visitors engage with a LinkedIn Page organically every week. With declining organic reach on other platforms, businesses are increasingly viewing LinkedIn as a more viable option for organic engagement.

30. The Best Time To Post On LinkedIn Is 9am-6pm On Weekdays

LinkedIn has the highest traffic during normal working hours. Studies indicate that posting during these times provides B2B content marketers with the highest return on investment. According to the data, the best day to post is Monday, followed by Wednesday, and then Tuesday.

31. Two-Thirds Of Marketing Leaders Expect To Increase Their LinkedIn Usage This Year

Almost two-thirds (65%) of LinkedIn marketing leaders expect their usage of the platform to increase over the next year.

32. 54% Of Sales Professionals Use LinkedIn To Discover New Prospects

Marketers, especially B2B marketers, use the platform to prospect for new business. LinkedIn's search capabilities allow sales professionals to filter potential leads based on industry, job title, company size, and other criteria.

33. Buyers Also Research Salespeople Using Linkedin

Marketers are not the only ones using LinkedIn for research. In The US and Canada, 42% of potential buyers use LinkedIn to research sales professional's profiles.

LinkedIn Business Statistics

34. LinkedIn Generated $15.7 Billion Revenue In 2023

In 2023, LinkedIn generated $15.7 billion in revenue. $7 billion of that revenue came from their Talent Solutions business - providing talent acquisition tools to businesses and recruitment companies. Q4 revenue increased 10% year-over-year.

35. LinkedIn Employs 18,500 People

LinkedIn's global workforce spans over 30 cities globally and employs 18,500 individuals. The company's largest departments include Engineering, Sales, Business Development, and Operations.

36. Premium Business and Premium Careers Up 25% Year-Over-Year

LinkedIn's premium subscriptions have increased 25% year-over-year and is now a $1.7 billion per year business. These premium offerings make up 10.8% of LinkedIn's total revenue.

37. Linkedin Now Operates 38 Offices Globally

LinkedIn has 38 offices around the world. 12 of them are in the US, while they also have offices across in European, Asian, and South American capitals.

38. There Are 67 Million Companies On LinkedIn

LinkedIn hosts 67 million company pages, serving as a key platform for recruitment, networking, and B2B marketing. Companies also use LinkedIn for targeted marketing efforts within their industries.

39. LinkedIn Was Founded By Reid Hoffman

Reid Hoffman founded LinkedIn in 2002 with former colleagues from PayPal and Socialnet. After its launch in 2003, Sequoia Capital led the Series A investment in the company.

40. LinkedIn Replaces Lengthy Golf Sessions

In an 2003 interview Reid Hoffman said, “rather than playing a round of golf for four hours, the Internet lets us make those connections more effectively and more quickly”.

41. A Million Users In (a little over) A Year

The site went live on May 5, 2003. By August of the following year, LinkedIn reached 1 million users.

42. Monetization Began In 2005

In 2005 LinkedIn launched “Jobs and Subscriptions”. Personal Plus offered users increased visibility on the platform, while Pro accounts were designed for recruiters. It is also the year the first ad appeared on the platform.

43. Reid Hoffman Steps Down

In 2007, Reid Hoffman stepped down as CEO and handed the role to Dan Nye. After two years, Hoffman resumed the position for less than a year before Jeff Weiner took over. Weiner led the company until February 2020. As of 2024, Ryan Roslansky serves as the current CEO.

44. LinkedIn Is Acquired By Microsoft

In 2016 Microsoft acquired LinkedIn for $26.2 billion - the largest acquisition in Microsoft’s history, until they acquired Activision Blizzard in 2022

45. Three Major Revenue Streams

Three core services generate the majority of LinkedIn’s revenue: Marketing Solutions, Talent Solutions, and Subscriptions. Marketing Solutions enables companies to advertise on the platform, Talent Solutions provides recruitment services, and Subscriptions help users increase their visibility. Additionally, LinkedIn offers Sales Navigator, their flagship sales product, which facilitates relationship building with prospects.

46. LinkedIn Has Made 26 Aquisitions

As of 2024, LinkedIn Has acquired 26 companies, including, mSpoke, Cardmunch, Connected HQ, IndexTank, Rapportive, SlideShare, TrustHop, Alphonso Labs, Pulse, Bright, Newsle, Bio, StackLead, Careerify, Refresh, Lynda.com, Fliptop, Connectifier, Run Hop, PointDrive, Heighten, ScoreBeyond, Going, Drawbridge, Jumprope and EduBrite. Many of the close prices were not disclosed but it is thought that Lynda.com is LinkedIn’s most expensive acquisition at $1.5 billion.

47. Over 136,000 Schools Are Listed On LinkedIn

LinkedIn is not just for job seekers, recruiters, and brands. Over 136.000 schools are using the platform to communicate with and attract new students.

48. LinkedIn Is Available In 36 Languages

LinkedIn supports 36 languages, including Arabic, Bangla, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hebrew, Hungarian Indonesian, Italian, Japanese, Korean, Malay, Marathi, Norwegian, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Spanish, Swedish, Tagalog, Telugu, Thai, Turkish, Ukrainian, and Vietnamese.

LinkedIn Content Statistics

49. 2.7 Million Pages Post At Least Once Per Week

Data also showed that pages that post weekly have 5.6x more followers than those that post monthly. Regular posting helps companies maintain visibility in their followers' feeds, reinforcing brand presence and encouraging ongoing interaction.

50. 1.5 Million Pieces Of Content Are Shared Per Minute

LinkedIn is an active platform, with 1.5 million pieces of content shared every minute. This amounts to an 788.4 billion pieces of content shared annually.

51. The Average Engagement Rate On LinkedIn Posts Is 3.5%

The engagement rate indicates the number of users that have interacted with a post through likes and comments relative to the total number of times a post has been viewed. In 2024, the engagement rate rose to 3.5%.

52. Engagement Rates Are Up 40%

As of 2024, the engagement rate is up by 40% year on year (from 2.5%). That's a contrast to other social media, where engagement rates are falling.

53. Good Profile Pictures Receive 21x More Views

Adding a good profile picture is worth it. LinkedIn profiles with photos receive 21 times more views and 36 times more messages than those without.

54. What Makes A Good Profile Picture?

Choose a recent, high-quality headshot where your face is clearly visible and represents how you look today. While a professional or AI photo are ideal, but a well-taken smartphone picture can also work effectively if done right, ensuring that you appear approachable, credible, and professional.

55. Posts With Photos Receive 96% More Comments

It is no surprise that posts with photos receive more engagement and that is especially evident when it comes to comments. Posts with photos receive 96% more comments on average.

56. 30% Of Pages Post Eneagement Comes From Their Employees

When a LinkedIn Page posts, a substantial part of the interactions come from employees. On average 30% of the interactions to be exact.

57. Employees Are 14x More Likely To Share Content From Their Workplace

Employees are often the most powerful advocates for their company's brand. Employee-shared content is then able to tap into personal networks that may be otherwise unavailable to the company.

58. 75% Increase In Live Streams Year-Over Year

According to LinkedIn's Content Strategy Lead, the platform is seeing an increase of 75% in spontaneous LinkedIn Live streams year-over-year. Worth knowing for anyone working with content marketing strategy on LinkedIn, is that video is generally trending on the platform currently.

59. Video Content Is Up 34% Year-Over-Year

Video is the fastest-growing content type, with uploads up 34% year-over-year. Brands are heavily investing in video content for all of their socials.

60. LinkedIn Posts With Video Receive 5x More Engagement

Video posts are worth the effort. They drive 5x more engagement, when compared to standard posts

61. Live Videos Receive 24x More Engagement

Videos perform well but live video performs even better. Live videos receive 24x more engagement than regular posts.

62. 11 Million Users Have Turned On Creator Mode

Launched in 2021, more than 11 million LinkedIn members have turned on the creator mode. Creator mode provides more access to sharing tools and analytics.

63. Creator Mode Reflects An Increasing Focus On Personal Branding

LinkedIn's Creator Mode reflects the growing importance of personal branding. Thought leaders dissect industry trends, industry insights, and innovation news to attract - and often monetize - LinkedIn audiences.

64. 96% of LinkedIn Users Don't Post Regularly

Most LinkedIn users are 'LinkedIn Lurkers'. Sharing just a single post weekly will place you among the top 4% of LinkedIn users.

65. Newsletters on LinkedIn Have 450 Million Subscribers

Newsletters on LinkedIn have amassed 450 million subscribers. Despite this, many LinkedIn users are still unaware that they have the ability to create their own newsletters. This, often overlooked, feature presents an opportunity for businesses and individuals to establish thought leadership.

LinkedIn Skills & Education Statistics

66. Over 41,000 Skills Have Been Listed On The Platform

LinkedIn offers more than 41,000 different skills for users to choose from, ranging from hard skills like Python programming to soft skills such as communication and creativity.

67. LinkedIn Has Over 21,000 Courses On Their Learning Solutions Platform

LinkedIn's learning centre offers 21,000 courses across the business, technology and creative industries. They say that, "by 2030, at least 65% of the skills the workforce has today will need to be replaced or updated".

68. The 10 Most In-Demand Skills, According To LinkedIn

Here are the top 10 most in-demand skills according to LinkedIn: Communication, customer service, leadership, project management, management, analytics, teamwork, sales, problem-solving and research.

69. The 10 Most In-Demand Hard Skills, According To LinkedIn

LinkedIn created a study on the most in-demand hard skills, and here they are: Sales, data analysis, marketing, customer relationship management (CRM), python (programming language), research skills, SQL, Business development, Training, Social media.

70. Talent With Hard And Soft Skills Get Hired Faster

As the saying go "Hard skills get you the interview but soft skills get you the job.” According to LinkedIn, people with both hard and soft skills get hired 8% faster.

71. Sustainability Skills Are In Demand

According to LinkedIn's Talent Blog, between 2022 and 2023, the number of workers with skills related to sustainability increased by 12.3 percent, while job postings asking for these skills went up by 22.4%. By 2026, there could be more demand for green skills than there are available workers.

72. 500+ Million Skills Are Added Each Year

Each year, LinkedIn users add more than 500 million skills to their LinkedIn profiles. By adding relevant skills, users increase their chances of being discovered for opportunities that align with their expertise.

73. LinkedIn Learning Customers Experience A 695% ROI After Three Years

LinkedIn Learning customers experience a 695% return on investment (ROI) after three years, demonstrating the value of continued learning. It has become a tool for long-term career and organizational growth.

74. LinkedIn Has An Influencer Program

LinkedIn has created an invitation only program called Top Voices, intended to make it easy for members to identify and follow quality content from experts around the world.

75. 500+ LinkedIn Skills Are Replicable By AI

According to LinkedIn Data these are the skills most likely to be replicable by AI:

• Writing, editing, documentation, translation, video, photography, music and content creation
• Financial reporting, email marketing, data analysis
• Software development tools, programming languages, data science
• Time management tools

They found that 84% of US LinkedIn members could see at least 25% of their skills impacted by AI.

76. LinkedIn Built A Native Blogging Platform

LinkedIn Pulse, initially an tool reserved for influencers, was integrated into the main LinkedIn app in 2015. What started as a platform for thought leaders is now a powerful content creation tool accessible to all users.

77. America Accounts For 31% Of LinkedIn's Web Traffic

While making up just 22.5% of LinkedIn users, Americans account for 31% of the total traffic. They're followed by users in India and Great Britain, who make up 9% and 6% of the traffic respectively.

Final Thoughts

LinkedIn has become almost indispensible for networking and recruiting. The statistics highlight the platform's growing influence for almost all professions and we will try to keep you updated. The stats on this page will be updated as LinkedIn continues to evolve.